I am a user-centered designer and developer who creates elegant and intuitive user experiences.
Exceptional User Centered Design
From initial concept to production deployment, I build innovative interfaces that delight users with their ease of use. Project requirements are identified from user research and communication with key stakeholders, then distilled into a plan, using card sorting, whiteboarding, user stories, and other tools to model engaging interfaces. After modeling, it’s on to cohesive design and development strategies to ensure that every feature is first-class.
Talented Front-End Development
I create well-documented, production-level code that merge an in-depth understanding of some of the web’s most essential technologies with the latest in development techniques. Using responsive design, progressive enhancement, and the latest in HTML5, CSS3, and Javsacript, I develop robust front-end interfaces that degrade cleanly and seamlessly comply with accessibility initiatives like Section 508 and WAI-ARIA.
Passion for Strategy & Interaction
Design and development aren’t just day jobs to me; user experience is my passion. I love knowing that what I do helps people achieve their everyday goals. I have a voracious hunger for knowledge, and constantly seek out future trends in technology. My passion has led me to consistently use innovative thinking to problem solve, storytell, and create dynamic, user-friendly interfaces using a wide variety of tools and techniques on every major computing platform.
“Pleasing things work better, are easier to learn, and produce a more harmonious result.”
— Donald A. Norman, Ph.D.
I was a teenager when I was first introduced to the world of human-computer interaction through Don Norman's seminal work, The Design of Everyday Things. The interconnection of social sciences with design and code was revelatory. I realized that with the advent of the Internet, humanity is at the intersection of a pivotal moment in time, where the echoes of my work and others will affect generations to come. I want to contribute to that in a way that preserves our human dignity and helps, in its own little way, to make the world a better place.
With every project, I start by analyzing the available resources and knowledge at hand. Through competitive analysis and stakeholder interviews I get to know your business, and your application through functional analysis, user surveys, and other methods of contextual inquiry. Together with other staff members, functional specifications and content requirements are developed and combined into a cohesive information and interaction architecture. Brand standards become design comps, which are then developed into responsive, full-functioning prototypes, ready to be implemented into existing software architecture. Each feature is validated, run through usability tests, and reiterated based on feedback gained during this evaluation phase before being deployed.
Real World Experience; Real World Results
Flowserve Customer Satistfaction Survey
Built an online survey that could handle bidirectional language support using asynchronous scripting techiques — three years before AJAX.
The Flowserve Customer Satisfaction Survey required bidirectional input for an international audience without specific language support. The resulting application could handle input in both rtl and ltr languages, and the language independent template displayed content properly regardless of directionality. Each set of questions and responses was stored in XML and accessed using asynchronous scripting, and translated into browser-ready HTML with XSLTs. The survey was sent to customers in over 20 different countries, and received the highest response rate of any existing Flowserve customer surveys.
Sports Endeavors / soccer.com
Championed the evolution of the existing codebase of soccer.com, then an unwieldy 10,000 pages with no separation of presentation from content, into a semantic standards-based model.
Sports Endeavors, the largest direct soccer retailer in North American, launched a complete redesign of their retail site with a deadline set at the start of their busiest season. The redesign required production-level front-end and back-end code designed to be accessible on a variety of devices and across a wide spectrum of browser and browser versions, including support for future browser versions, years before such standards were considered to be a natural part of development. I also developed interfaces for interactive Flash-based features and worked with departmental leads and other key stakeholders to ensure both adherence to vendor-based brand guidelines (Nike, Adidas, etc) and commerce-ready data quality standards. Much of the code I produced remained in production for over seven years with no degradation in quality.
iContact / icontact.com
One of two designers who created a user experience that pivoted the nature of a startup’s SaaS product into an industry leader and a multi-million dollar company.
Shortly after its first million in sales, iContact decided to transition their product to a more mature UX designed around their customer's needs. To determine specific user pain points, I analyzed months of help desk tickets and conducted a heuristic evaluation of the existing application. After generating competitive analyses of key competitors and target competitive markets, I performed content auditing on existing marketing materials. To facilitate company buy-in of user-centered principles, I worked with back-end development in an Agile environment to create functional design patterns, define user flows, establish sitemaps, and other UX deliverables. Before launch, I conducted focus groups, informal “hallway” usability audits, formal usability testing, and A/B testing in order to verify and validate application features. Trial conversion rates increased by 200% during the first quarter after relaunch and doubled the number of paying customers in a less than year. iContact was named the #1 Marketing Application for 2007 by SEOMoz, then a major industry consulting firm.
Interested in What You See?
Contact me on one of these social media networks, or just say hello at firstname.lastname@example.org.